Basic & Essential Sales Techniques (BEST)

Mastering the Art of Selling

Selling has changed. Once upon a time, sales representatives went into the field and ‘pushed’ their products. They did their best to sell through cold calling, knocking on doors, and one-size-fits-all sales pitches. The goal was to sell, sell, sell. And the means to that end were often left up to the sales rep. Despite this change, the importance of Sales has not decreased in the slightest! In fact, 70% of a customer’s decision to buy is based on a favourable interaction with a sales rep. That means that even though customers don’t want to be “sold,” they do want help and guidance with their buying decisions from someone they like and trust.

This Programme helps sales organizations and people learn how to stop “pushing” products and cultivate a deeper understanding of customer needs.

You Will Be Able To

• Learn how to start with the customer – not the product.
• Cultivate best practices for interacting with customers at all stages of your sales cycle.
• Recognize the difference between Features & Benefits of Products & Services.
• Avoid common mistakes that even the most experienced sellers make.
• How to handle Customer Objections.

Who Should Attend

This course is appropriate for junior & mid-level sales managers who want to move away from old & dusted sales practises to get a deeper understanding of current sales techniques & customer acquisition strategies.